Dr. Narayanasamy Sambandam

Ravi V Malhotra

Abstract

The outbound supply chain ofleading Fast Moving Consumer Goods (FMCG) Companies in India was studied and information on the logistics scenario in real world supply chains of FMCG sector has been reported. Data was collected from various sources in the FMCG sector including distribution centers, third party logistic providers' as well as corporate offices of the concerned companies. Attributes concerning outbound logistics in FMCGs were studied ranging from basic company size and customer service levels to vendor evaluation, distribution formats, contractformats, credit periods, vehicles, insurance etc. Furthermore, a consumer durable good company was also included in some areas of this study for a mere comparison. The study thus provided a broad overview ofthe logistic operations and various commercial parameters involved in the FMCG supply chain in India.

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