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Industrial Engineering Journal


COMPETITIVE STRATEGIES FOR SUSTAINABLE SUPPLY CHAIN MANAGEMENT-A CASE STUDY USING AHP

P. Muralidhar

Dr. K. Ravindranath

Dr. V. Srihari

Abstract

This study deals with the application of Green supply chain measurement indicators which will be calculated by using Analytical Hierarchy Process (AHP). The main parameters and sub parameters are defined in the process of AHP. The weights are calculated by using AHP from the questionnaire of a Cement manufacturing company, and also developed pair-wise comparison matrices with various indicators. The results of study reveals that Green Manufacturing(GM) process is significant at 34% along with a priority of 19% to Environmental Management(EM) indicators to contribute effective green supply chain managementfor a reputed Cement industry.

Keywords- Green Supply chain (GSM), AHP, Measurement indicators.

Volume (2012)

Number 4 (Apr)

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