KumarRohit
Kunal Kanti Ghosh
Sujoy Bhattacharya
Abstract
This study will review and analyse the implications of industrial engineering (IE) practicesas key organizational competencies to introduce new variants in the domain of Indian automotive sector. In the present scenario, increased competition in the automotive domain among original equipment manufacturers (OEMs), demanding customers, regulatory pressures (e.g., emission control, energy efficient vehicles and passenger safety and so on.), fluctuations in global vehicle demand, proliferation of model variants, and low capacity utilization of OEMs are the various challenges experienced by automotive manufacturers. This study highlights these challenges which urge to develop a conceptual framework in order to successfully introduce the new automotive variants. The outline of this study towards this conceptual framework is to determine and establish the key industrial engineering competencies towards successful and rapid introduction of new automotive variants by the automotive manufacturers in the business of Indian automotive sector
Keywords- New Product Development, Industrial Engineering Competencies, New Automotive Variants, Automotive Domain