Juhi Kamakoty

Abstract

This paper is an attempt to measure the business performance of manufacturing firm. The performance of business is measured across the financial as well as nonfinancial measures using the Balance Score Card. The data it collected across 150 firms and factor reduction is applied to extract the factors of business performance. In order to understand how the factors differ across various industry sectors Anova analysis is done. The findings have been reported along with managerial implications. The uniqueness of this research is that is helps the managers by identifying the factors that are critical to the business performance, thereby giving them a chance to monitor and control such factors judiciously.

Keywords- Performance measurement, Business performance, Balanced score card, Factor analysis, Effectiveness & Efficiency measurement