Karishma Chaudhary

Prem Vrat

Abstract

India currently generates 2 million metric tonnes (MT) of e-waste every year which is expected to rise to 5.2 million MT per annum by 2020 (ASSOCHAM, 2018). Over 95% of e-waste is routed to unorganized sector. Consumer awareness about e-waste and e-waste disposal plays a crucial role in routing it to organized sector. This study investigates about e-waste awareness level and the current e-waste disposal practices of consumers in India. It also evaluates role of incentives in driving consumer behavior, reasons for discarding electronics etc. and suggest measure to improve collection efficiency of the organized sector.Survey method is employed to get insights about consumer behavior towards E-waste disposal practices. SPSS is used for descriptive statistics of data collected.Findings reveal low level of awareness among people related to e-waste and e-waste rules. Data security is one of the most important factors for e-waste disposal. Analysis reveals most of the respondents agree that convenience of e-waste collection influence their E-waste disposal behaviour.

Keywords- e-waste, consumer awareness, e-waste rules, incentives. e-waste disposal