Dr. Surendra Kumar
Abstract
India is a country of travellers, although they travel ith a diffeent purpose. Given the huge population of India, there is a huge potential for domestic travel inustry in india. With strong growth evident in the travel market in India, understanding the hotel selection criteria is very pertinent. Although there are many studies that contributed towards the hotel selection criteria, only a few studies focused on the segment of the domestic travellers. The present study is based on a survey of 150 travellers. The results suggest that Indian domestic travellers place strong emphasis the hotels within the city while deciding on a hotel. After that, room size preferred is “king size” with low price. Typical travellers are opting four-star rooms where should be above good. The findings of this study offer key insights to the planners and managers of hotels and destinations also. This work would also be of great use for the researchers working on carrying capacities.Keywords- Hotel Selection, Selection criteria, Travellers, Tourist, Conjoint analysis, Jaipur