Sakshi Singh

Suresh Kumar

Abstract

Nowadays, the internet provides information regarding every topic in the world. And the topic varies from traditional to technical. The Internet provides information irrespective of the subject by retrieving data from the servers. Search engines collect information from the servers as required by the user. Search engines services provided that enables Internet users to search through the World Wide Web (WWW) for content. They play an important role in the retrieval of the required information. An ideal search engine should move through all WWW’s web pages and the associated data based on the keyword provided to the user should be listed. But not a single search engine results in the desired output as per the user’s wish. To overcome this problem personalization web search is used. Personalization search is the customization of search engine outcomes generated by a filter taking into consideration possibly appropriate data such as user history, place, social networks, preferences, etc. This article focuses on the study of various effective custom web search methods and strategies that many writers have suggested.

Keywords- Personalized web search, Information retrieval, Search engine, Profile based search