Dr. Ravindra Ojha

Abstract

The manufacturing sector of Indian economy in the Pre-COVID-19 period was already passing through a turbulent phase and the initiative by the Government had already commenced to mitigate its effects. However, the sudden outbreak of COVID-19 pandemic created a massive disruption in the manufacturing sector resulting in factory closures, supply chain coming to a halt, informal migrant-labour chaos spreading across, witnessing wage reduction and job cuts, bringing huge uncertainty in the future. The challenges ahead in the manufacturing sector are immense but such situations are the foundation for huge opportunities too. The Post-COVID-19 period is going to create a new-normal in all areas of product, process, people, policy and performance in the manufacturing industries. Based on this transition new Strengths, Weaknesses, Opportunities and Threats (SWOT) will emerge in the sector. This paper attempts at understanding the likely new-normal of tomorrow, reviewing the changed SWOT and developing the TOWS matrix to handle the Post-COVID-19 period effectively of the manufacturing landscape of Indian economy.

Keywords- Manufacturing sector, SWOT analysis, TOWS matrix, Make-in-India, Ease-of-doing-business.