Dr. Surendra Kumar

Dr. Anvita Raghuvanshi

Sneha Maindola

Anil Choudhary

Abstract

Women entrepreneurs have been facing several enduring problems which mostly constitute of Socio-cultural, economic, technical, managerial, and financial difficulties. Women entrepreneurship development can be identified by the motivation amongst women, knowledge and awareness, skill enhancement and training, Decision making and Risk taking abilities.A pilot study is conducted to underline the most crucial variables impacting women entrepreneurs. The objective of the paper is to identify the major challenges and cultural and economic barriers faced by women entrepreneurs in rajasthan that creates a hinderence in the growth and development of Women entrepreneurship. This study identifies that the level of literacy among Rajasthan women entrepreneurs is very low. The study also reveals that a large number of women entrepreneurs lack of awareness of technological upgradation and development and fail to forecast the potential changes in the market trends of their businesses. They are also not much aware of the taxation policies and changes affecting their businesses. The study also found that proper selection of their business location is also one of the major challenges for the women entrepreneurs of Rajasthan

Keywords- Entrepreneurship, Education, cultural, Women Entrepreneurs