RVNL Manogna
2nd Year Student, MBA (Business Analytics), Acharya Bangalore B-School, Kempegowdanagar, Byadarahalli, Lingadeeranhalli, Bengaluru – 560 091
Sengottuvelu C
Professor and Head-Research, Acharya Bangalore B-School, Kempegowdanagar, Byadarahalli, Lingadeeranhalli, Bengaluru – 560 091
Abstract
Health is important for person to lead a comfortable life. Health encompasses the physical, mental and social health of a person. Food plays an important role in leading a healthy life. Homely (Homemade) food facilitates the individual to maintain his / her life style. Consuming food outside is enviable, but it disturbs the life style of the individuals, families and society at large. So, considering the importance of food and health, this study was conducted. The primary was collected through structured questionnaire. The target groups of respondents are college going students, staying away from their homes and missing homemade food. Sample size considered was 100 students. Convenient sampling method was adopted for data collection. Extensive literature reviews were conducted to identify the gaps. Descriptive statistics like frequency and percentage analysis. The responses received for open ended questions were subjected to word cloud analysis. Monkey Learn software was used for text analytics. The demographic profiles of the respondents are: Boys & Girls, Rural & Urban, UG and PG Students. More than 74 percent of the respondents are in agreement that missing homemade food adversely affects their physical, mental and well-being. It is also found that 42 percent of the respondents have agreed weight loss & 18 percent have reported weight loss. About 48 percent of students have agreed that it affects their concentration and focus in their studies. Majority of students have agreed that they miss the food prepared by their mothers; some of students are going out for having tasty food items besides socialization. It is also found that students are taking food items outside like briyani, chicken, meal, fish etc. Majority of them have agreed that consuming quality of food is the main challenge. Considering this is a social problem, a viable business solution / business opportunity has been proposed to start a small business company with a working capital of few lakhs rupees and in six months the company can breakeven and within two years this can scale up the business to three times.
Keywords- College Students, entrepreneurial opportunity, homemade food, impact on Health