Rahul Gunale
Assistant Professor, Mechanical Engineering Department, JSPM’s Imperial College of Engineering and Research, Pune - 412207
Sarabjit Singh
Professor, Mechanical Engineering Department, JSPM’s Imperial College of Engineering and Research, Pune - 412207
Abstract
Identifying elements those are affecting on the sales of Pharma product for precise planning and prevention of decline stage of PLM cycle is very needful analysis now days when industries and associated supply chain are fighting with each other. System dynamics model has to be used to study the behavior of supply, demand and competition. Pattern of 650 medicines has been studied and along with that there reference mode also has been studied. Simulated quantitative dynamics model by considering real world data between years 2011 to 2019 from South East Country. Demand and forecasting marketing efforts and R & D Activities revealed that critical elements in the formation of generic PLC model. 50% increase of manufacturers, marketing, R &D activities can enhance 50% sale in declined stage of the product. PLC can give deep insights of the process and factors which causes declining stage arrival of their product earlier. PLC and PLM helps to avoid product to enter in declined stage even if demand for product drops in market with respect to time or as a sudden effect
Keywords- Pharma, PLM, PLC, Demand, Product, Medicine etc